Market access

Arizona Suns and FanDuel Enter Multi-Year Market Access Alliance

Image Source: Joe Camporeale-USA TODAY Sports / Sipa USA PA Images

Arizona‘s Phoenix Suns and FanDuel Group announced a multi-year market access partnership this week, designating the sports betting operator as the official partner of the Suns’ sports betting and DFS.

The deal follows the landmark decision of the Arizona State Legislature and Governor Doug Ducey pass legislation that legalizes fantasy sports and sports betting within the state.

President and CEO of the Phoenix Suns Jason rowley described the signing of the deal as a “watershed moment” for the Suns organization and its fans, adding, “FanDuel is the perfect partner as our missions are fully aligned. Simply put, FanDuel is committed to making the sport more exciting as the Suns focus on providing exciting sports and entertainment, and engaging fans at the highest level possible.

Mike Raffenspberger, FanDuel Group CMO, said, “As we prepare to deliver our best online and retail offerings in the State of Arizona, this is a pivotal time for FanDuel, the Suns and Suns fans. We are excited to open a luxury bookie within the Phoenix Suns Arena, as the start of an innovative and long-term collaboration that will have a lasting impact on the state.

Subject to regulatory approvals, the global partnership will include the opening of a luxury retail sports betting site inside the Phoenix Suns Arena, further consolidating it as the premier sports and entertainment destination of the South West. Installation is expected to be completed in time for 2021-2022 NBA season.

Spanning over 6,300 square feet and equipped with spacious lounge seating, the FanDuel Sportsbook at Phoenix Suns Arena will be the one-stop-shop for fans to enjoy Suns games and other sporting events across the globe while betting on the action. It will open daily to allow customers to bet on a wide variety of events throughout the year.

In addition to a full-service box office and self-service kiosks in the bookmaker, fans will be able to place bets throughout the Phoenix Suns Arena on their mobile devices during game days and other organized sporting events. The Suns’ partnership with Verizon has enabled Phoenix Suns Arena to be equipped with the 5G Ultra Wideband network for seamless mobile transactions through the official FanDuel Sportsbook app.

FanDuel will also bring its daily Fantasy Sports product to Arizona later this year. Designed for everyday fans, FanDuel’s fantastic sports app offers unlimited options in daily, weekly, or season-long contests with cash prizes.

As part of the partnership, the two sides will work together on a series of responsible gaming education activities to ensure Arizona fans responsibly improve their sporting experience. This includes media designed to encourage customers to play safe and within limits.


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