Market access

Cleveland Browns and Bally’s Interactive establish multi-faceted partnership, including market access agreement, ahead of sports betting launch in Ohio

The Cleveland Browns and Bally’s Interactive, a division of Bally’s Corporation (NYSE: BALY), today announced a long-term partnership that includes various fan-focused elements and makes the gaming leader an official sports betting partner of the ‘crew. Pending appropriate licensing and regulatory approvals, the collaboration will be highlighted with a branded lounge at FirstEnergy Stadium, the launch of the Bally Bet Sportsbook mobile app in Ohio and free gaming opportunities for fans of the ‘State.

“In addition to their incredible resources and expertise, Bally’s Interactive has the fan-mindset that is consistent with our purpose and essential to creating successful, fully integrated sports betting experiences, and we look forward to supporting Bally’s efforts to provide these innovative opportunities for Browns fans and all Ohio sports fans in the near future,” said Dave Jenkins, executive vice president and chief operating officer of Haslam Sports Group. “As we continue to work closely with our state’s sports betting regulators to ensure a responsible and timely launch, we are excited and confident that our partnership with Bally’s will ultimately deliver industry-leading benefits to fans in Cleveland and Ohio.”

Adi Dhandhania, COO North America at Bally’s Interactive, added, “We are thrilled to partner with such a historic professional football franchise to secure access to the sports betting market in Ohio. and provide its fanbase with more ways to engage through our online platform. gaming platforms. The Browns stadium and game day atmosphere provides us with a great opportunity to showcase our Bally Bet Sportsbook app and Bally Play products in Ohio.

The Browns and Bally are currently identifying the location and specific fan accommodation for the Bally-themed lounge at FirstEnergy Stadium, details of which will be finalized in the coming months. In accordance with all applicable regulations, Browns fans aged 21 and over will have the opportunity to enjoy an exciting collective sports betting experience in the new space on game days while watching the on-field action from all the league.

As the team’s appointed sports betting operator, pending appropriate licensing and regulatory approvals, Bally’s will launch a mobile sports betting app allowing fans to place bets on sporting events anywhere in the stadium and all over Ohio. Additionally, the partnership will include a variety of fan engagement activations, including unique digital content and an engaging free prediction game, which will give registered users the opportunity to win special non-monetary, fan-themed promotional prizes. Browns.